McDonald's: #ReindeerReady by Leo Burnett London
Leo Burnett has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day.
The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, as McDonald’s helps to get the UK #ReindeerReady. A 90-second tells the young girl’s story as she decides to take her last carrot stick home for the reindeer on Christmas Eve. She carries it very carefully through the hustle and bustle of Christmas-time on the high street, much to the admiration of her dad, who we realise will do anything to help her out on her mission.
The narrative then follows the girl and her father as she carefully carries the carrot home, before realising Father Christmas has more than one reindeer. Her dad then supports her in her quest to find enough carrots for the fictional animals in time for their arrival.
Channel 4 will air the exclusive broadcast premiere, negotiated by OMD, on 17 November 2017 during Friday night’s Gogglebox. In the build-up viewers will see bespoke 10-second teasers across Channel 4’s schedule featuring carrots, crafted in the shape of the iconic Channel 4 blocks, being eaten by a reindeer. Special edition carrot stick packaging will also be available in restaurants.
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes & Daniel Evans
Creatives: Mark Franklin & Rob Tenconi
Account Directors: (BAD) Sam Houlston, (AD) Steve Halliday, (SAM) Felicity Davies, (AM) Amy Love, (AM) Gracie Smith
Project Manager/Digital Producer: Sarah Ioannou
Agency Producer: Graeme Light
Director/ Production Co: James Rouse / Outsider
Producer: Benji Howell
Editor: Art Jones
Post Production: Louise Unwin - producer; Jean Clément Soret – Telecine; Paul Wilmot – VFX Supervisor at MPC
Sound Design: Sam Robson at 750mph
DoP: Christophe Beaucarne
Production Company: MPC Creative
Creative Director, MPC Creative: Pete Conolly
Producer, MPC Creative: Sinead Catney
Project Manager: Carl Ellis Coward
Executive Producer, MPC Creative: Dan Phillips
Lead Developer, MPC Creative: Dan Lewis
Media Agency: OMD
Comms Planning: (BD) Kathryn Howcroft, (AD) Lucy Johnson, (AM) Katie Griffiths
Partnerships Team: Emma Parrett, Stephen Berti
Investment Management: Paul Milsom, Alex Neary
DOP: Matt Fox
Offline / Grade / Post: Envy Post Production
Audio: Rich Martin at Envy Post Production
Reindeers: Cracker & Tinkabelle