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McDonald's: #ReindeerReady by Leo Burnett London

Client: McDonald's
Date: Nov 2017
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Leo Burnett has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day.

The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, as McDonald’s helps to get the UK #ReindeerReady. A 90-second tells the young girl’s story as she decides to take her last carrot stick home for the reindeer on Christmas Eve. She carries it very carefully through the hustle and bustle of Christmas-time on the high street, much to the admiration of her dad, who we realise will do anything to help her out on her mission.

The narrative then follows the girl and her father as she carefully carries the carrot home, before realising Father Christmas has more than one reindeer. Her dad then supports her in her quest to find enough carrots for the fictional animals in time for their arrival.

Channel 4 will air the exclusive broadcast premiere, negotiated by OMD, on 17 November 2017 during Friday night’s Gogglebox. In the build-up viewers will see bespoke 10-second teasers across Channel 4’s schedule featuring carrots, crafted in the shape of the iconic Channel 4 blocks, being eaten by a reindeer. Special edition carrot stick packaging will also be available in restaurants.

Credits

Chief Creative Officer: Chaka Sobhani

Creative Director: Pete Heyes & Daniel Evans

Creatives: Mark Franklin & Rob Tenconi

Account Directors: (BAD) Sam Houlston, (AD) Steve Halliday, (SAM) Felicity Davies, (AM) Amy Love, (AM) Gracie Smith

Project Manager/Digital Producer: Sarah Ioannou

Agency Producer: Graeme Light

Director/ Production Co: James Rouse / Outsider

Producer: Benji Howell

Editor: Art Jones

Post Production: Louise Unwin - producer; Jean Clément Soret – Telecine; Paul Wilmot – VFX Supervisor at MPC

Sound Design: Sam Robson at 750mph

DoP: Christophe Beaucarne

Production Company: MPC Creative

Creative Director, MPC Creative: Pete Conolly

Producer, MPC Creative: Sinead Catney

Project Manager: Carl Ellis Coward

Executive Producer, MPC Creative: Dan Phillips

Lead Developer, MPC Creative: Dan Lewis

Media Agency: OMD

Comms Planning: (BD) Kathryn Howcroft, (AD) Lucy Johnson, (AM) Katie Griffiths

Partnerships Team: Emma Parrett, Stephen Berti

Investment Management: Paul Milsom, Alex Neary

Agency: DGLB

DOP: Matt Fox

Offline / Grade / Post: Envy Post Production

Audio: Rich Martin at Envy Post Production

Reindeers: Cracker & Tinkabelle

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