McDonald's: McCafe by Leo Burnett London
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London.
The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.
Creative director: Matt Lee, Pete Hayes
Art director: Matt Lee, Pete Hayes
Copywriter: Matt Lee, Pete Hayes
Board account director: Simon Hewitt
Account director: Sam Houltson
Senior account manager: Emily Reed
Account executive: Gracie Smith
Agency producer: David Riley
Director/Production company: Tony Barry/Knucklehead
Producer: Sara Cummins