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Kellogg’s: When's Your Perfect Bowl? by Leo Burnett London

Date: Jan 2018
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The nation is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London featuring a diverse cast of real people.

The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, shift staff, early risers, farmers, night workers – even drag queens. They are shown debating among themselves which is the most enjoyable bowl of Corn Flakes that one can eat throughout the day, from the routine-loving woman who has to have hers at precisely 7.50 every morning, to a woman who insists that evening is the perfect time.

The campaign runs on television and video on demand in the UK and Ireland starting 15 January through to March. Further activity will run throughout 2018 online and in social media. It builds on the #MyPerfectBowl strategy rolled out in 2017 by Leo Burnett London.


Agency: Leo Burnett London

Chief Creative Officer: Chaka Sobhani

Creative Directors: Neil Richardson & Oliver Farrington

Creatives: Dan Fryer, Gate Lambert, Charlotte Prince & Loriley Sessions

Board Account Director: Olivia Logue

Senior Account Manager: Ruth Stasiak

Planning Director: Ian Hilton

Agency Producer: Jennifer Fewster

Director/Production Company: Oscar Carriss at Annex Films

Producer: Hans Elias

Editor: James Smith-Rewse

Post Production: Louise Unwin, MPC

Sound Design: 750

DoP: Dan Holland

Media Planning/Buying: Carat

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