The nation is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London featuring a diverse cast of real people.
The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, shift staff, early risers, farmers, night workers – even drag queens. They are shown debating among themselves which is the most enjoyable bowl of Corn Flakes that one can eat throughout the day, from the routine-loving woman who has to have hers at precisely 7.50 every morning, to a woman who insists that evening is the perfect time.
The campaign runs on television and video on demand in the UK and Ireland starting 15 January through to March. Further activity will run throughout 2018 online and in social media. It builds on the #MyPerfectBowl strategy rolled out in 2017 by Leo Burnett London.
Agency: Leo Burnett London
Chief Creative Officer: Chaka Sobhani
Creative Directors: Neil Richardson & Oliver Farrington
Creatives: Dan Fryer, Gate Lambert, Charlotte Prince & Loriley Sessions
Board Account Director: Olivia Logue
Senior Account Manager: Ruth Stasiak
Planning Director: Ian Hilton
Agency Producer: Jennifer Fewster
Director/Production Company: Oscar Carriss at Annex Films
Producer: Hans Elias
Editor: James Smith-Rewse
Post Production: Louise Unwin, MPC
Sound Design: 750
DoP: Dan Holland
Media Planning/Buying: Carat