Kellogg’s: The art of Bran Flakes by Leo Burnett London

Kellogg’s Bran Flakes have returned to TV screens with an inspirational campaign created by Leo Burnett that invites viewers experience ‘The Art of Bran Flakes’. Focusing on flavour, the spot aims to challenge the perception that many whole wheat foods are not tasty enough by demonstrating the many delicious breakfasts that can be created from a simple base of Bran Flakes. In the 30-second creative we see three different breakfast ‘artists’ create their own masterpiece using the cereal as the perfect blank canvas.