Date: Jul 2016
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Kellogg’s Bran Flakes have returned to TV screens with an inspirational campaign created by Leo Burnett that invites viewers experience ‘The Art of Bran Flakes’. Focusing on flavour, the spot aims to challenge the perception that many whole wheat foods are not tasty enough by demonstrating the many delicious breakfasts that can be created from a simple base of Bran Flakes. In the 30-second creative we see three different breakfast ‘artists’ create their own masterpiece using the cereal as the perfect blank canvas.


Creative Director: Charlie Martin

Art Director: Lewis Beaton

Copywriter: Alex Moore

Additional Credits: Account Director: Jessica Lyons

Agency Producer: Javre Dow

Lighting cameraman/director of photography: Simon Ashen

Director/ Production Company: Little Fish Productions Gus Filgate

Producer: Sophie Cowling

Editor: Joe McNally

Post Production: MPC

Sound Design: Grand Central

Typographer: Marc Donaldson