Betfair: The Betfair Exchange by Leo Burnett London
- Location:
Betfair has launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange.
Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor.
Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets.
The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Credits
Agency
Leo Burnett London
Agency Client Partner
Liam Hopkins
Agency Account Director
Ruth Stasiak
Agency Account Manager
Matthew Smith
Client name
Stephen Mault
Client job title
Brand Marketing Director
Copywriter
Blake Waters
Creative Directors
Luke Boggins & Dan McCormack
Chief Creative Officer
Chaka Sobhani
Art director
Steve Robertson
Agency producers
Sid Daffarn
Planner/CSU Director
Ben Felton
Designer
Paul Brandreth
Photographer
Levon Bliss
Director
Martin Werner
Media agency
Mediacom