Kraft: advert-body-4 by Leo Burnett
- Location:
Does your NYC family vacation need a little taste of home? Kraft is coming to the rescue this holiday season with emergency deliveries of Kraft American grilled cheese Sandwiches. For one day only, parents checking out Times Square with their kids can text for a free delivery of America’s favorite sandwich.
Times Square during the holidays can be a magical, memorable, yet overwhelming place. Add in tired, hungry children on a family vacation and you’ve got a recipe for a potential meltdown. Luckily, one of kids’ favorite foods is grilled cheese made with Kraft American Cheese and just one bite can turn that potential tantrum into a smile. 83% of kids like grilled cheese and Kraft American Cheese Slices have been helping to make the perfectly creamy, melty, ooey gooey, grilled cheese for over 100 years.
On December 20 from 12:00pm-6:00pm, when parents visiting Times Square find themselves in the middle of a kids meltdown, they can text CHZ to 797979 with their name, location in the area, and number of grilled cheese sandwiches needed to get free Grilled Cheese made with Kraft American Cheese delivered right on spot.
Credits
Kraft
Director, Brand Building, Kraft Cheese: Anne Field
Director Brand Building Kraft Masterbrand Us & Global: Sergio Eleuterio
Senior Associate Brand Manager: Abby Allsop
Associate Brand Manager: Keenan White
Agency
Leo Burnett
CCO: Britt Nolan
EVP, Executive Account Director: Mark Burgess
EVP, Executive Account Director: Jordan Doucette
Creative Directors: Ryan Stotts, Pete Lefebvre
Senior Art Director: Jill Solarczyk
Copywriter: Amanda Keffer
Head of Production: Veronica Puc
Group Executive Producer: Tom Keramidas
Associate Producer: Chris Totzke
SVP, Strategy Director: Pushpa Gopalan
Senior Account Executive: Wilhelm Lawrence
Production
Production Company: City Eventions
Chief Operations Officer: Michael Bamford
Senior Director of Operations: Patrick Donahue
