Johnnie Walker: advert-body-1 by Leo Burnett
- Location:
Johnnie Walker aims to reinforce the brand’s number one position in the Scotch whisky market with its biggest marketing campaign in a decade.
Diageo Australia is investing $15m in the latest campaign ‘The Next Step’ which builds on the brand’s iconic Keep Walking platform and will run nationally for 18 months.
The national campaign incorporates TV, OOH and digital and was created by Leo Burnett Sydney and directed by Erik Van Wyk.
Credits
DIAGEO
Adam Ballesty, Marketing & Innovation Director
Jonathan Morgan, Marketing Manager Scotch & International Brands
Melissa Maidment, Senior Brand Manager
Thomas Grace, Digital and Planning Manager
LEO BURNETT SYDNEY
Vince Lagana & Grant McAloon - Executive Creative Director
Malcolm Caldwell & Ian broekhuizen - Creative Director
Brad Grey, Damon Porter, Chris Crawford - Creatives
Rachel Devine, Senior Broadcast Producer
James Walker-Smith, Group Business Director
Jessica Rix, Business Director
Trishika Ramrakha, Business Manager
Graham Alvarez, Planning Director
Mitchell Incoll, Strategy Director
Natalie Smith, Content Director
James Healey, Social Executive
Justine Dooner, OOH Integrated Producer
PRODUCTION
Production Company: Jungle Entertainment
Erik Van Wyk: Director / Sarah Nichols: Senior Producer / Nick Simkins: Executive Producer
Audio: Nylon Studios Sydney
Post production: ARC Edit
Simon Price: offline David Edwards: online
Casting: McGregor Casting
SPARK
Lauren Small, General Manager
Craig Cooper, Investment & Partnerships Director
Fiona Clark, Connections Account Director
James Drewe, Digital Director
Steph O’Donnell, Investment & Partnerships Manager
Jessica Brandalise, Account Director
Fiona Hedge, Account Manager