Johnnie Walker: The Next Step by Leo Burnett

Date: Mar 2018
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Johnnie Walker aims to reinforce the brand’s number one position in the Scotch whisky market with its biggest marketing campaign in a decade.

Diageo Australia is investing $15m in the latest campaign ‘The Next Step’ which builds on the brand’s iconic Keep Walking platform and will run nationally for 18 months.

The national campaign incorporates TV, OOH and digital and was created by Leo Burnett Sydney and directed by Erik Van Wyk.

Credits

DIAGEO

Adam Ballesty, Marketing & Innovation Director

Jonathan Morgan, Marketing Manager Scotch & International Brands

Melissa Maidment, Senior Brand Manager

Thomas Grace, Digital and Planning Manager

LEO BURNETT SYDNEY

Vince Lagana & Grant McAloon - Executive Creative Director

Malcolm Caldwell & Ian broekhuizen - Creative Director

Brad Grey, Damon Porter, Chris Crawford - Creatives

Rachel Devine, Senior Broadcast Producer

James Walker-Smith, Group Business Director

Jessica Rix, Business Director

Trishika Ramrakha, Business Manager

Graham Alvarez, Planning Director

Mitchell Incoll, Strategy Director

Natalie Smith, Content Director

James Healey, Social Executive

Justine Dooner, OOH Integrated Producer

PRODUCTION

Production Company: Jungle Entertainment

Erik Van Wyk: Director / Sarah Nichols: Senior Producer / Nick Simkins: Executive Producer

Audio: Nylon Studios Sydney

Post production: ARC Edit

Simon Price: offline David Edwards: online

Casting: McGregor Casting

SPARK

Lauren Small, General Manager

Craig Cooper, Investment & Partnerships Director

Fiona Clark, Connections Account Director

James Drewe, Digital Director

Steph O’Donnell, Investment & Partnerships Manager

Jessica Brandalise, Account Director

Fiona Hedge, Account Manager

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