The Drum Awards Festival - Social Media

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Client: Doritos
Date: Apr 2020
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If you’ve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A that’s a major problem if you’re running out of Doritos.

Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten. So what do you do in times of Corona when you’re in self isolation and the next grocery delivery isn’t for another two weeks? The answer: self-mastery and rationing – to make the last crumb last.


Agency Credits: Leo Burnett Israel

Client: Doritos- Strauss Group Israel

CEO: Ori Gal

CCO: Ami Alush

VP Client Services: Idit Zukerman

Creative Team : Meital Miller, Michal Perry

Agency producer: Menny Zarhia

Account supervisor: Shiran Feldman

Account Manager: Sapir Yaron

Director, Editor, Photography and Acting : Asaf Asulin

Marcom: Eva Hasson