The Drum Awards for Marketing - Extended Deadline

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Client: Hasbro
Date: Mar 2019
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Would you consider checking up at a hotel where the quality of your stay depends on your brain, not on your wallet? If so - the Trivial Pursuit Hotel in Russia is just the thing for you.

A king-size bed or a dwarf-size bed? A delicious dinner or a meager snack? A home theater or a black and white TV from the 50’s? What you’ll get depends on how you answer the questions.

Right answers will grant you the best hotel experience in your life. Wrong answers will make you wish you’d stayed home.

By the way, to book you will also have to answer questions - no currency is accepted.

The hotel welcomes families and companies up to six people for one day from May 20 to June 12.

If you are smart enough you will get a two-story country house in the midst of a beautiful forest (three bedrooms, sauna, fireplace, barbecue area and dozens of outdoor activities).

The hotel is a project from Hasbro and Leo Burnett Moscow.

Credits

Hasbro Gaming:

Marketing Manager: Anna Sverzhina

Brand Managers: Anastasia Alekseeva, Anastasia Vasilyeva

Leo Burnett Moscow (part of Publicis Groupe):

ECD: Mikhail Kudashkin

Creative Directors: Evgeny Shinyaev, Andrey Yarinich

Art Directors: Mikhail Yarovikov, Alexey Titinkov

Copywriter: Daria Morozova

Designers: Sergey Vasyanin, Valeria Pauli, Egor Kolesnikov, Evgeny Kuprin

Client Service Director: Ilya Khrushchev

Senior Account Manager: Daria Tarasova

Strategic Planning Director: Kirill Iorish

Head of Video Production Department: Irina Novikova

Interactive Project Manager: Ekaterina Beloshkurskaya

Digital Art Director: Ilya Ilyaskin

Interactive Projects Group Head: Roman Kazakov

ARC Retail Russia (part of Publicis Groupe) - BTL-part of the project):

Managing Director: Larisa Paramonova

Customer Relations Director: Julia Drozdova

Prodigious (part of Publicis Groupe) - promotional video production:

Business Development Director: Maria Romenskaya

Head of Advertising Production: Nadezhda Smolnikova

Producers: Egor Gorbunov, Vladimir Rolik, Marina Gudakova

Director: Ilya Aksyonov

D.O.P.: Yan Yasinsky

Production Designer: Polina Gavrilova

Effective Solutions (development and support of technical content of the hotel):

Producer: Vlad Malyshev

Lead Designer: Vitaliy Reukov

Executive Producers: Maria Kaplun, Renat Minibayev