Hasbro: Trivial Pursuit Hotel by Leo Burnett
- Location:
Would you consider checking up at a hotel where the quality of your stay depends on your brain, not on your wallet? If so - the Trivial Pursuit Hotel in Russia is just the thing for you.
A king-size bed or a dwarf-size bed? A delicious dinner or a meager snack? A home theater or a black and white TV from the 50’s? What you’ll get depends on how you answer the questions.
Right answers will grant you the best hotel experience in your life. Wrong answers will make you wish you’d stayed home.
By the way, to book you will also have to answer questions - no currency is accepted.
The hotel welcomes families and companies up to six people for one day from May 20 to June 12.
If you are smart enough you will get a two-story country house in the midst of a beautiful forest (three bedrooms, sauna, fireplace, barbecue area and dozens of outdoor activities).
The hotel is a project from Hasbro and Leo Burnett Moscow.
Credits
Hasbro Gaming:
Marketing Manager: Anna Sverzhina
Brand Managers: Anastasia Alekseeva, Anastasia Vasilyeva
Leo Burnett Moscow (part of Publicis Groupe):
ECD: Mikhail Kudashkin
Creative Directors: Evgeny Shinyaev, Andrey Yarinich
Art Directors: Mikhail Yarovikov, Alexey Titinkov
Copywriter: Daria Morozova
Designers: Sergey Vasyanin, Valeria Pauli, Egor Kolesnikov, Evgeny Kuprin
Client Service Director: Ilya Khrushchev
Senior Account Manager: Daria Tarasova
Strategic Planning Director: Kirill Iorish
Head of Video Production Department: Irina Novikova
Interactive Project Manager: Ekaterina Beloshkurskaya
Digital Art Director: Ilya Ilyaskin
Interactive Projects Group Head: Roman Kazakov
ARC Retail Russia (part of Publicis Groupe) - BTL-part of the project):
Managing Director: Larisa Paramonova
Customer Relations Director: Julia Drozdova
Prodigious (part of Publicis Groupe) - promotional video production:
Business Development Director: Maria Romenskaya
Head of Advertising Production: Nadezhda Smolnikova
Producers: Egor Gorbunov, Vladimir Rolik, Marina Gudakova
Director: Ilya Aksyonov
D.O.P.: Yan Yasinsky
Production Designer: Polina Gavrilova
Effective Solutions (development and support of technical content of the hotel):
Producer: Vlad Malyshev
Lead Designer: Vitaliy Reukov
Executive Producers: Maria Kaplun, Renat Minibayev