Last year, Country Time Legal-Ade helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. This year, inspired by bills passed in Texas and Colorado that changed archaic rules outlawing lemonade stands, Country Time will give lemonade-lovers the tools to start changing their state’s permit laws. After all, lemonade stands are only legal in 14 out of 50 states.
Lemonade stands help kids build strong work habits, have fun, and become young entrepreneurs. The reality is, they are being shut down because of old, arcane and very real permit laws. Last summer, Country Time took a stand by introducing Legal-Ade: a crack team ready to straighten out lemonade stand-related permits and fines. Legal-Ade defended kids’ rite to a lemonade stand and all the benefits they bestow.
This summer, Country Time wants to legalize lemonade stands across the country by giving parents and kids the tools to start changing the laws in their state. Simply go to countrytimelegalade.com to learn if lemonade stands are legal in your state. If they aren’t, Country Time is helping you start the process by giving you the information to contact your local state representative and providing a downloadable Legal-Ade support yard sign.
If you live in a state that deems lemonade stands illegal, don’t worry, Legal-Ade is still helping kids this summer. Any child fined for running a lemonade stand without a permit can have his or her parent apply for reimbursement. To apply, simply upload the image of your child's permit or fine along with a description of what your lemonade stand means to your child, in his or her own words. The submission will be reviewed by the Legal-Ade team and if it complies with the terms, you will receive the exact amount to cover the permit or fine, up to $300.00.
Eric Mills - Brand Manager
Andrew Louie - General Manager, Head of Beverages
Kathryn Casey – Associate Brand Manager
Britt Nolan – Chief Creative Officer
Jordan Doucette - EVP, Creative Director
Pete Lefebvre – Creative Director
Ryan Stotts – Creative Director
Daniel Jaramillo – Senior Art Director
Delaney Erickson – Senior Copywriter
Ed Nowicki – Senior Account Executive
Megan Collins - Account Director
Pushpa Gopalan - SVP, Strategy Director
Stephanie Treppler - Senior Project Manager
Natalie Dahl - Associate Producer
Laura Perfect - Producer
Mollie Rabb - Associate Director
Emma Thompson - Senior Media Associate
Steve Hall - Director, Project Management
Mike Rotonda - Co-Founder
Alison Brod Marketing + Communications
Brooke Scher Mogan – Senior Vice President
Adrianna Lauricella – Senior Director
Amanda Zerbib – Account Supervisor
Erika Berg – Senior Account Executive