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Country Time: Legalize Lemonade by Leo Burnett

Date: Jun 2019
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Last year, Country Time Legal-Ade helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. This year, inspired by bills passed in Texas and Colorado that changed archaic rules outlawing lemonade stands, Country Time will give lemonade-lovers the tools to start changing their state’s permit laws. After all, lemonade stands are only legal in 14 out of 50 states.

Lemonade stands help kids build strong work habits, have fun, and become young entrepreneurs. The reality is, they are being shut down because of old, arcane and very real permit laws. Last summer, Country Time took a stand by introducing Legal-Ade: a crack team ready to straighten out lemonade stand-related permits and fines. Legal-Ade defended kids’ rite to a lemonade stand and all the benefits they bestow.

This summer, Country Time wants to legalize lemonade stands across the country by giving parents and kids the tools to start changing the laws in their state. Simply go to countrytimelegalade.com to learn if lemonade stands are legal in your state. If they aren’t, Country Time is helping you start the process by giving you the information to contact your local state representative and providing a downloadable Legal-Ade support yard sign.

If you live in a state that deems lemonade stands illegal, don’t worry, Legal-Ade is still helping kids this summer. Any child fined for running a lemonade stand without a permit can have his or her parent apply for reimbursement. To apply, simply upload the image of your child's permit or fine along with a description of what your lemonade stand means to your child, in his or her own words. The submission will be reviewed by the Legal-Ade team and if it complies with the terms, you will receive the exact amount to cover the permit or fine, up to $300.00.

Credits

Kraft Heinz

Eric Mills - Brand Manager

Andrew Louie - General Manager, Head of Beverages

Kathryn Casey – Associate Brand Manager

Leo Burnett

Britt Nolan – Chief Creative Officer

Jordan Doucette - EVP, Creative Director

Pete Lefebvre – Creative Director

Ryan Stotts – Creative Director

Daniel Jaramillo – Senior Art Director

Delaney Erickson – Senior Copywriter

Ed Nowicki – Senior Account Executive

Megan Collins - Account Director

Pushpa Gopalan - SVP, Strategy Director

Stephanie Treppler - Senior Project Manager

Natalie Dahl - Associate Producer

Laura Perfect - Producer

Starcom

Mollie Rabb - Associate Director

Emma Thompson - Senior Media Associate

Votigo

Steve Hall - Director, Project Management

Mike Rotonda - Co-Founder

Alison Brod Marketing + Communications

Brooke Scher Mogan – Senior Vice President

Adrianna Lauricella – Senior Director

Amanda Zerbib – Account Supervisor

Erika Berg – Senior Account Executive