Samsung: Voices of Life by Leo Burnett Chicago

Client: Samsung
Date: May 2016
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Samsung has created an app that "wombifies" the sounds of a mother's voice and heartbeat in order to have them played back through a speaker for premature babies inside the intensive care unit. To show how the technology works, Leo Burnett Chicago has created a video called 'Voices of Life' for Samsung that features a mother who is able to virtually "be there" for her premature baby even though she is physically far away. Not only do premature babies lose the benefits of reaching full development inside the womb, they also lose the nurturing sounds of their mothers during their first few days of life since they are often placed inside incubators. Instead of hearing their mother's voice, they hear beeping noises. According to the agency, "this disconnect between the mom and her baby puts the child at higher risk of developing language and attention deficits," and Samsung is hoping to help fix that.

Credits

Chief Creative Officer: Mark Tutssel

CD/AD: Brandon Cox

ACD/AD: Mikey Hester

Graphic Design: Rob Schellenberg, Frances Macleod

Executive Producer: Matt Blitz

Producers: Keith Jamerson, Caitlin VanderKlok

Account: Ben Bartolomei, Lisa Bamber

Strategy: Wells Davis, Layla Revis

Production Company: Whitelist Collective

Directors: Bobby Moser & Ben Mullinkosson

Director of Photography: Brandon Kapelow

Executive Producer: Jared Anderson

Line Producer: Rich Salamone

Editorial House: Cut and Run

Editor: Ben McCambridge

Assistant Editor: Lee Bacak

Executive Producer: Amburr Faris

Post Production: MPC

Colorist: Kris Smale

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