Samsung: Don't You Die on Me by Leo Burnett Chicago

Client: Samsung
Date: Oct 2017
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The fear and panic that sets in when your battery drops – otherwise known as 'Low Battery Anxiety' – is a common syndrome plaguing mobile phone users. It’s also the subject of new spot 'Don’t You Die on Me', which demonstrates the human benefits of the fast wireless charging technology, pioneered by the brand, with cinematic drama and suspense.

The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – 'Don’t die on me!' – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted.  

Credits

Client: Samsung

Vice president, global marketing team, mobile communication division: Heesun Kim

Director, global marketing team, mobile communication division: Jessie Song

Manager, global marketing team, mobile communication division : Cindy Kim 

Agency: Leo Burnett Chicago

Campaign: 'Don’t You Die On Me'

Global chief creative officer: Mark Tutssel

US chief creative officer: Britt Nolan

Creative director, art director: Carlos Murad

Associate creative director, copywriter: Kent Carmichael

Senior producer: Michael Petrucelly

Executive vice president, global account director: Radim Svoboda

Global account director: Huy Ngo

Global account executive: Leif Nelson

Senior strategist: Anthony Tharpe

Vice president, director of celebrity services: Peggy Walter

Director of music: Chris Clark 

Production company: MJZ

Director: Hoffman/Metoyer

Director of photography: Ryley Brown

Executive producer: Eriks Cumins

Line producer: Tracy Broaddus 

Editorial house: Whitehouse Post

Editor: Matthew Wood

Producer: Lauren Connolly 

Post production: MPC LA

Executive producer: Christian Downes

Colorist: Ricky Gausis 

Music artist: Arvo Part

Sound design: Whitehouse Post & Another Country

Mixer: John Binder 

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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