Samsung: advert-body-1 by Leo Burnett Chicago
- Location:
The fear and panic that sets in when your battery drops – otherwise known as 'Low Battery Anxiety' – is a common syndrome plaguing mobile phone users. It’s also the subject of new spot 'Don’t You Die on Me', which demonstrates the human benefits of the fast wireless charging technology, pioneered by the brand, with cinematic drama and suspense.
The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – 'Don’t die on me!' – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted.
Credits
Client: Samsung
Vice president, global marketing team, mobile communication division: Heesun Kim
Director, global marketing team, mobile communication division: Jessie Song
Manager, global marketing team, mobile communication division : Cindy Kim
Agency: Leo Burnett Chicago
Campaign: 'Don’t You Die On Me'
Global chief creative officer: Mark Tutssel
US chief creative officer: Britt Nolan
Creative director, art director: Carlos Murad
Associate creative director, copywriter: Kent Carmichael
Senior producer: Michael Petrucelly
Executive vice president, global account director: Radim Svoboda
Global account director: Huy Ngo
Global account executive: Leif Nelson
Senior strategist: Anthony Tharpe
Vice president, director of celebrity services: Peggy Walter
Director of music: Chris Clark
Production company: MJZ
Director: Hoffman/Metoyer
Director of photography: Ryley Brown
Executive producer: Eriks Cumins
Line producer: Tracy Broaddus
Editorial house: Whitehouse Post
Editor: Matthew Wood
Producer: Lauren Connolly
Post production: MPC LA
Executive producer: Christian Downes
Colorist: Ricky Gausis
Music artist: Arvo Part
Sound design: Whitehouse Post & Another Country
Mixer: John Binder
