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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Esurance: Insurance that's surprisingly painless by Leo Burnett Chicago

Client: Esurance
Date: Aug 2018
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Actor Dennis Quaid gets meta in a new Esurance spot, aloofly breaking the third wall to explain what Esurance has touted itself for: online simplicity.

For the insurance company’s newest campaign, titled ‘surprisingly painless,’ the star of The Rookie waltzes through a commercial shoot, almost aloofly breaking the third wall to tell consumers that one, it is a commercial about insurance, but two, Esurance isn’t your ordinary insurance provider.

Because no one likes talking about their insurance, Quaid was hired, in his words: “Because I’m highly likeable.” Cue an extra walking past, who responds: “I like Dennis Quaid.”

Showing each of the benefits with that charm and self-awareness, his stroll takes him through multiple inspirational, dramatic advertising tropes (over-dramatic music, a perfectly placed sunset) while speaking to the company’s strengths: a fully-online claims process, ease of use via mobile, and near-instant quotes.


Esurance ft. Dennis Quaid, 8/15/18


Client: Esurance

President: Jonathan Adkisson

Chief Sales & Marketing Officer: Mark Pitchford

VP, Integrated Marketing Communications: Nancy Abraham

Integrated Marketing Communications: Brianne Safir

Agency: Leo Burnett Chicago

EVP Creative Director: Brian Shembeda

SVP Creative Director: Jeff Candido

SVP Creative Director: Brian Siedband

SVP Creative Director: Gordy Sang

SVP/Executive Producer: Denis Giroux

Senior Producer: Kimberly Cowie

EVP Business Leadership: Debbie Myszynski

Account Director: Michelle Scallate

Account Executive: Raleigh Ward

VP Strategy Director: Eric Holubow

Production Company: O Positive

David Shane: Director

Executive Producers: Ralph Laucella, Marc Grill

Line Producer: Rachel Perkins

DP: Gyula Pados

Editorial Co.: Cutters Studios

Editor: Grant Gustafson

EP: Patrick Casey

Audio: Another Country

Engineer: Peter Erazmus

EP: Tim Konn

Color and Finishing: The Mill Chicago

Music: Butter Music