Esurance: advert-body-1 by Leo Burnett Chicago
- Location:
Actor Dennis Quaid gets meta in a new Esurance spot, aloofly breaking the third wall to explain what Esurance has touted itself for: online simplicity.
For the insurance company’s newest campaign, titled ‘surprisingly painless,’ the star of The Rookie waltzes through a commercial shoot, almost aloofly breaking the third wall to tell consumers that one, it is a commercial about insurance, but two, Esurance isn’t your ordinary insurance provider.
Because no one likes talking about their insurance, Quaid was hired, in his words: “Because I’m highly likeable.” Cue an extra walking past, who responds: “I like Dennis Quaid.”
Showing each of the benefits with that charm and self-awareness, his stroll takes him through multiple inspirational, dramatic advertising tropes (over-dramatic music, a perfectly placed sunset) while speaking to the company’s strengths: a fully-online claims process, ease of use via mobile, and near-instant quotes.
Credits
Esurance ft. Dennis Quaid, 8/15/18
Credits:
Client: Esurance
President: Jonathan Adkisson
Chief Sales & Marketing Officer: Mark Pitchford
VP, Integrated Marketing Communications: Nancy Abraham
Integrated Marketing Communications: Brianne Safir
Agency: Leo Burnett Chicago
EVP Creative Director: Brian Shembeda
SVP Creative Director: Jeff Candido
SVP Creative Director: Brian Siedband
SVP Creative Director: Gordy Sang
SVP/Executive Producer: Denis Giroux
Senior Producer: Kimberly Cowie
EVP Business Leadership: Debbie Myszynski
Account Director: Michelle Scallate
Account Executive: Raleigh Ward
VP Strategy Director: Eric Holubow
Production Company: O Positive
David Shane: Director
Executive Producers: Ralph Laucella, Marc Grill
Line Producer: Rachel Perkins
DP: Gyula Pados
Editorial Co.: Cutters Studios
Editor: Grant Gustafson
EP: Patrick Casey
Audio: Another Country
Engineer: Peter Erazmus
EP: Tim Konn
Color and Finishing: The Mill Chicago
Music: Butter Music