Allstate Foundation: advert-top-1 by Leo Burnett Chicago and MSLGroup Chicago
- Location:
The Allstate Foundation's Purple Purse program is a national campaign focused around ending domestic violence by providing financial empowerment services for survivors. The foundation recently launched #FreeToWalk, a consumer awareness and fundraising effort focused around educating the public about the domestic violence. The campaign is kicking off with an online film created by Leo Burnett called 'America's Largest Prison Break.' According to the agency, the film was "inspired by real-life domestic violence survivor Lori, a Michigan mom who managed to escape her abuser after 700 days of hiding small amounts of money, out of sight, in tampon applicators."
Credits
CCO: Britt Nolan
Executive Creative Director: Charley Wickman
Creative Director: John Kistner, Scott Smith, Mikal Pittman
Art Director: Denison Kusano, Lindsay Stevens
Copywriter: Jeremy Adams, Melanie Sawyer
Group Executive Producer: Veronica Puc
Producer: Leah Karabenick
Production Company: Comrade
Director: Mikal Pittman
DP: Paul Cameron
Line Producer: Jonathan Becker
Editorial: Greenhouse
Editor: Greg Somerlot
Color: Filmworkers
Colorist: Jeff Altman
VFX: Ang Puglise
Music: Human
Recording Studio: Another Country