Singer John Legend is playing a trickster in Capri Sun’s latest campaign to help the brand promote its line of all-natural drinks with no added sugar.
In the ad, a pair of siblings convince the crooner to surprise their mom at her yoga class so they can feed him lines to say to her via an earpiece. The mom is unsurprisingly bewildered when Legend begins to say things “kids shouldn't have to take piano lessons” and “bedtimes are stupid” between yoga poses.
At the end of the spot, the kids ask Legend to tell their mom about Capri Sun’s updated drinks before ultimately revealing themselves as the ones behind the prank.
Chief Creative Officer: Britt Nolan
Business Lead: Kristina Lenz
Creative Director: Aaron Pendleton
Creative Director: Miller Jones
Senior Art Director: Lauren Wetula
Account Supervisor: Abby Allsop
Account Executive: Jen Solomon
ACD/Copywriter: Kevin Goff
Agency Producer: Kimberly Cowie
Agency Talent Director: Peggy Walter
Strategy Director: Pushpa Gopalan
Strategist: Chase Donahue
Production Company: Integrated Dynamics
Executive Producer: Stephanie Marshall
Production Supervisor: Ocean Anaya
Asst. Production Supervisor: Jane Kifer
PR Agency: Olson Engage