Capri-Sun has launched a new creative campaign, 'Hold My Pouch,' on the brand's mission to encourage kids to explore their independence. The new spot takes this mission one step further by showing how kids can make a difference in everyday situations.
'Hold My Pouch' builds on Capri-Sun’s 2018 anti-bullying campaign. The spot shows a student combatting bullying by bringing people together during lunch time.
Over the next few months, the brand will release a series of creative pieces that celebrate kids’ can-do spirits and what happens when they take life into their own hands.
Creative: Leo Burnett
PR: ICF Next