Bridgestone: Clutch Performance by Leo Burnett

Bridgestone, the ‘Official Tire of the NFL’ this year welcomes football fans from around the world to its home city of Nashville for the upcoming NFL Draft, and the company will leverage the spotlight to debut two new television spots celebrating ‘Clutch Performance’ in the real world during the national telecast.

Like the NFL’s best players, Bridgestone states that its tires are built to deliver ‘Clutch Performance,’ when it matters most in the real world. In this spirit, the new spots, ‘Hockey Mom’ and ‘Camp’ focus on the performance of Bridgestone tires – specifically the durability of Dueler HL Alenza Plus tires and the control of the Turanza QuietTrack tire in unpredictable conditions. In one, a mother drives on a winding mountain road to drop her son off at hockey practice, while another finds a man driving on dirt roads to a summer camp to bring his child a needed stuffed animal.

In addition, as the only NFL partner with headquarters in Nashville, the company will be activating on the ground in a variety of ways including out-of-home branding, fan engagement activities, player partnerships, customer programs and employee events.

The company is also teaming up with former NFL stars Vince Wilfork and DeAngelo Williams and a legendary Nashville suit designer to pay homage to Music City’s classic style during the 2019 NFL Draft on the red carpet.