Client: Bonds
Date: Aug 2019
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Bonds is tackling the global rise in temperatures and its impact on men’s underwear, specifically their balls, in a humorous new campaign.

The “Glo-ball Warming” campaign is encouraging Australian blokes to consider the health and comfort of their balls in the face of the “mandemic”.

The campaign is promoting the brand’s Bonds X-Temp products, which feature “the latest in undie innovation with built in technology to trigger cooling when your body temperature rises”.


Client: Hanes Australasia | Bonds

GM Brands: Emily Small

Head of Marketing: Kelly McBride

Marketing Manager: Michelle Taylor

Senior Brand Manager: Kedda Ghazarian

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Creative Directors: Daniel Pizzato & Michelle Walsh

Creative: Jim Walsh

Senior Integrated Strategist: Tallon Mason-Kaine

Senior Business Director: Lauralee Cuzner

Senior Account Manager: Kim Thompson

Agency Producers: Eliza Malone & Kaelene Morton

Film Production: Guilty Content

Director: Tony Rogers

DOP: Aaron Farrugia

Executive Producer: Rohan Timlock

Producer: Karen Sproul

Offline editor: Tim Parrington – The Editors

Colourist: CJ Dobson – The Editors

Online Artist: Jamie Scott – The Editors

Post Producer: Charlotte Griffiths and Claire Perry

Sound: Sam Hopgood – Bang Bang Studios

Music: Nylon Studios

Photography Production: Photoplay Photography

Photographer: Chris Budgeon

Photographer’s Producers: Alison Lydiard and Penny O’Brien

Media Agency: OMD Melbourne