Bonds: GloBALL WARMING by Leo Burnett
- Location:
Bonds is tackling the global rise in temperatures and its impact on men’s underwear, specifically their balls, in a humorous new campaign.
The “Glo-ball Warming” campaign is encouraging Australian blokes to consider the health and comfort of their balls in the face of the “mandemic”.
The campaign is promoting the brand’s Bonds X-Temp products, which feature “the latest in undie innovation with built in technology to trigger cooling when your body temperature rises”.
Credits
Client: Hanes Australasia | Bonds
GM Brands: Emily Small
Head of Marketing: Kelly McBride
Marketing Manager: Michelle Taylor
Senior Brand Manager: Kedda Ghazarian
Agency: Leo Burnett Melbourne
CCO: Jason Williams
Creative Directors: Daniel Pizzato & Michelle Walsh
Creative: Jim Walsh
Senior Integrated Strategist: Tallon Mason-Kaine
Senior Business Director: Lauralee Cuzner
Senior Account Manager: Kim Thompson
Agency Producers: Eliza Malone & Kaelene Morton
Film Production: Guilty Content
Director: Tony Rogers
DOP: Aaron Farrugia
Executive Producer: Rohan Timlock
Producer: Karen Sproul
Offline editor: Tim Parrington – The Editors
Colourist: CJ Dobson – The Editors
Online Artist: Jamie Scott – The Editors
Post Producer: Charlotte Griffiths and Claire Perry
Sound: Sam Hopgood – Bang Bang Studios
Music: Nylon Studios
Photography Production: Photoplay Photography
Photographer: Chris Budgeon
Photographer’s Producers: Alison Lydiard and Penny O’Brien
Media Agency: OMD Melbourne
