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Bajaj: Invincible Indians by Leo Burnett

Client: Bajaj
Date: Jan 2018
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Ahead of India's 68th Republic Day, Bajaj urges people to explore the definition of Republic. The spot conceptualized by Leo Burnett features three Indians sharing stories about how they saved lives when there was fire, when a child was sick and also, filled potholes to avoid accidents. Bajaj re-purposed the bikes to help all the three individuals and gifted it to them.