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Amazon Prime: India ka Naya Primetime (India's new Primetime) by Leo Burnett

Date: May 2018
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Amazon Prime Video portrays itself as 'India ka Naya Primetime' (India's new Primetime) showcases how people don't have to be slaves to TV anymore in a quirky campaign.

The integrated campaign conceptualised by Leo Burnett India features a couple Rohan and Roshni who are enjoying the movie ‘Padmavat’ on Amazon Prime Video. Roshni gets a call from her mother telling her she has made laddoos (Indian sweet) and Roshan asks her to get ready to visit her mom.

Roshni then tells him how his movie would get disrupted to which Roshan denies as he explains her how he can pause the movie and watch it on his phone instead.

Credits

AMAZON PRIME VIDEO CREDITS

Chief Marketing Officer: Ravi Desai

Head, Brand Marketing: Satheesh Raman

Senior Marketing Manager: Mansi Prasad

AGENCY CREDITS

Executive Creative Directors: Pranav Harihar Sharma, Pravin Sutar

Sr. Art director: Vijay Kumbhar

CEO, Publicis Communications and Leo Burnett, South Asia: Saurabh Varma

MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das

MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha

Executive Director & Branch Head – Mumbai: Rakesh Hinduja

Business Heads: Oindrila Roy, Sanju Menon

Account Management: Rohini Radhakrishnan, Hemal Thakkar, Rohan Mitra

Planning: Aditi Jain

Production House: Prodigious

Head – Prodigious India: Vandana Watsa

Director: Vivek DasChaudhury

Producer: Akshay Multani, Shariq Velkar

Music: Arjun Harjai

Mediums: TV, Digital