Amazon Prime: India ka Naya Primetime (India's new Primetime) by Leo Burnett
- Location: India
Amazon Prime: India ka Naya Primetime (India's new Primetime) by Leo Burnett
Amazon Prime Video portrays itself as 'India ka Naya Primetime' (India's new Primetime) showcases how people don't have to be slaves to TV anymore in a quirky campaign.
The integrated campaign conceptualised by Leo Burnett India features a couple Rohan and Roshni who are enjoying the movie ‘Padmavat’ on Amazon Prime Video. Roshni gets a call from her mother telling her she has made laddoos (Indian sweet) and Roshan asks her to get ready to visit her mom.
Roshni then tells him how his movie would get disrupted to which Roshan denies as he explains her how he can pause the movie and watch it on his phone instead.
Credits
AMAZON PRIME VIDEO CREDITS
Chief Marketing Officer: Ravi Desai
Head, Brand Marketing: Satheesh Raman
Senior Marketing Manager: Mansi Prasad
AGENCY CREDITS
Executive Creative Directors: Pranav Harihar Sharma, Pravin Sutar
Sr. Art director: Vijay Kumbhar
CEO, Publicis Communications and Leo Burnett, South Asia: Saurabh Varma
MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das
MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha
Executive Director & Branch Head – Mumbai: Rakesh Hinduja
Business Heads: Oindrila Roy, Sanju Menon
Account Management: Rohini Radhakrishnan, Hemal Thakkar, Rohan Mitra
Planning: Aditi Jain
Production House: Prodigious
Head – Prodigious India: Vandana Watsa
Director: Vivek DasChaudhury
Producer: Akshay Multani, Shariq Velkar
Music: Arjun Harjai
Mediums: TV, Digital
