Ad Council: Child Passenger Safety Week by Leo Burnett

To coincide with Child Passenger Safety Week, the Ad Council and the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced new PSAs to help keep kids safe in the car, produced by Leo Burnett Chicago.

Car crashes are a leading cause of death for children, according to the latest NHTSA data. When installed correctly, car seats can reduce the risk of fatal injury in a crash by 71% for infants and by 54% for toddlers.