Veloretti: advert-body-2 by Lemon Scented Tea
- Location:
Lemon Scented Tea's new campaign for Veloretti, ‘An Amsterdam Bicycle Story’, shows how Amsterdam inhabitants overcome obstacles, challenges and weather conditions on their trusted ally: a bicycle. The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no holds barred bicycling behavior. If a bicycle can outsmart this city, it can outsmart any
city.
“There’s no place on Earth where people cycle more than in Amsterdam.
Despite all the obstacles and obstructions that are put in their way”, says
Ferry Zonder, founder of Amsterdam bicycle brand Veloretti. “With our
new European positioning ‘Outsmart your city’ we challenge people in
other cities to outsmart their own city.
Gijsbregt Vijn, Lemon Scented Tea said: “We use global brand Amsterdam as a
platform to demonstrate that Veloretti is so much more than a ‘pretty
face’; it’s a cool and reliable way of transport.”
The campaign will run in social media. Lemon Scented Tea is responsible
for the creative concept, and Maarten Groen (DPPLR) directed.
Credits
Agency: Lemon Scented Tea
Direction and photography: Maarten Groen
Production agency: DPPLR
DOP: Stephan Polman
Sound: Audentity
Client: Ferry Zonder, Dien de Winter