Irn Bru has launched an epic new outdoor campaign in Scotland to celebrate the arrival of the brand’s iconic new design.
With creative by Leith and media strategic planning and buying by PHD Manchester, this new 3 burst campaign over two months goes live across Scotland this week in some of the most high-impact outdoor sites across the country. The campaign encompasses billboards and other iconic outdoor sites including a prominent building wrap on Lothian Road in Edinburgh.
Celebrating the eighth redesign of IRN-BRU in its 115-year history, the new work uses the strength and heritage at the heart of the brand for inspiration with two striking executions. The first depicts the newly designed can being IRN-cast in a glowing metal mould while the second sees the new girder brand identity being soldered on to a can.
Creative Director: Troy Farnworth, Phil Evans
Art Director: Jim Swan, Rufus Wedderburn
Copywriter: Sam Muir
Additional Credits: CGI Production House: Magic Group Media, Amsterdam