Apparently there’s a lot of nakedness kicking around these days, what with the internet and everything. But not much of it is for a good cause. Step forward Leith’s new campaign for organ donation, created for The Scottish Government.
‘We need everybody’ shows the power our bodies have to save a life. It doesn’t matter whether it’s a tall, small, wrinkly or hairy one. And to prove the point, the ad’s star, Gordon Hutchison, was saved by an organ donor.
Creative Director: Phil Evans, Troy Farnworth
Art Director: Jim Swan
Copywriter: Sam Muir
Additional Credits: Senior Planner: Thea McGovern
Account Management: Katherine Manley, Brian Coane
Agency Producer: Helen Clyne
Production Company: The Forest of Black
Director: Oscar Sansom
Producer: Beth Allan