Scottish Government : We need everybody by The Leith Agency

Date: Jul 2016
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Apparently there’s a lot of nakedness kicking around these days, what with the internet and everything. But not much of it is for a good cause. Step forward Leith’s new campaign for organ donation, created for The Scottish Government.

‘We need everybody’ shows the power our bodies have to save a life. It doesn’t matter whether it’s a tall, small, wrinkly or hairy one. And to prove the point, the ad’s star, Gordon Hutchison, was saved by an organ donor.


Creative Director: Phil Evans, Troy Farnworth

Art Director: Jim Swan

Copywriter: Sam Muir

Additional Credits: Senior Planner: Thea McGovern

Account Management: Katherine Manley, Brian Coane

Agency Producer: Helen Clyne

Production Company: The Forest of Black

Director: Oscar Sansom

Producer: Beth Allan

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