Client: Lego
Date: Sep 2021
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Lego Group has launched a playful new iteration to its Rebuild the World brand campaign.

Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome their differences or challenges.

The campaign’s hero film tells the story of a Knight who overcomes an exacting challenge by working with others to find a happy ever after solution. The film concludes by revealing how the Knight’s story has been imaginatively conceived by a group of children building, unbuilding and rebuilding through Lego play.