Rebuild the World by Lego

The Lego Group has launched Rebuild The World, a global campaign to help nurture the creative skills of the next generation with iconic landmarks around the UK appearing rebuilt for real, receiving colourful Lego brick make-overs as imagined by kids across the country.

The campaign comes at a time when inspiring creativity is more critical and urgent than ever. The World Economic Forum Future of Jobs Report places creativity in the top three skills the job market will require from 2020, a claim 70% of UK business leaders agree with, according to brand new research from The Lego Group.

Now, it’s going even further. Through Rebuild The World, The LEGO Group want to inspire children to unleash their creativity and kids around the world can also take part by sharing their creations on the Lego Life app or by visiting www.lego.com/rebuild-the-world-challenge