UK Government: Be A Hero by Lego Agency

Amid the UK government’s solemn TV and radio announcements, a film from Number 10 and Lego brightened up the severity of the ongoing coronavirus lockdown with colourful calls to ‘Be A Hero’ and brickified Larry the Cat.

The film went live on social media last weekend (11 April) as ‘an important message for families this Easter from the government’. It came off the back of a brief from the government asking for a PSA that children could easily understand.