Lee: LeeOriginals

Lee, the iconic American denim and apparel brand announced a new advertising campaign – LeeOriginals.

The campaign was produced in collaboration with preeminent photographer and creative director, Mark Seliger, with looks curated by costume designer and stylist Arianne Phillips. Set to the title track of ‘Strut’ by Lenny Kravitz, #leeoriginals celebrates and encourages those who push boundaries through creativity, ingenuity and hard work.

The digital-first campaign was placed by Lee’s media agency, Tinuiti, and will launch on streaming, YouTube and digital channels on October 4 as well as across Lee’s social media channels and e-commerce website. A curated out-of-home (OOH) experience in collaboration with creative agency Noble People will target specific creative neighborhoods – SoHo, Williamsburg and Bushwick – across New York City.