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The Royal British Legion: #ThankYou100 by Leagas Delaney

Date: Oct 2018
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As we reach one hundred years since the end of World War I, The Royal British Legion, along with a number of recognisable personalities, give thanks to The Great War generation and the legacy they left behind.

The centenary campaign, created by Leagas Delaney, is the culmination of The British Legion's 'Thank You' movement, and features such prominent TV British figures as Bear Grylls and Mark Strong, alongside revered war veteran Lance Sergeant Johnson Beharry VC and Justine Roberts, the founder of Mumsnet.

Running alongside the Poppy Appeal, the campaign aims to not only recognise the sacrifices made by the Armed Forces, but by those men, women and children who remained on the Home Front, and the legacy that flowered out of the hardship.

Acknowledging that their wonderful legacy includes not just ground-breaking social change and works of art, throughout the film, the star-studded cast recognise the pioneering innovations in medicine and technology that came out of the war, such as prosthetics and parachutes.


Campaign talent

Bear Grylls, adventurer and TV presenter

Mark Strong, actor

Johnson Beharry VC, British soldier

Dr Christian Jessen, doctor and television presenter

Justine Roberts CBE, founder of Mumsnet

Tina Hobley, actress and radio presenter

Richard Whitehead MBE, gold medal winning paralympian

Client: Royal British Legion

Advertising Agency: Leagas Delaney

Agency Creative Director: Tim Delaney

Copywriter: Simon Welch

Art Director: Matt Welch

Planning Director: Owen Dowling

Planner: George White

Business Director: Emily Metcalfe

Account Director: Olly Hobson

Agency Producer: Glenn Paton

Media Company: VCCP / Periscopix

Production Company: Nice Shirt Films

Director: Stuart Douglas and Tareq

Editor: Simon Eustace

Post-production: Raised by Wolves

Audio post-production: 750mph

Talent Management: Chloe Franses & Co