Leagas Delaney has unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige.
The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea to mark the launch of Ballantine’s limited-edition 17-year-old prestige Scotch whisky in the region. It will be rolled out globally on New Year’s Day.
Leagas Delaney’s in-house content studio collaborated with Brooklyn artist Scott Albrecht for the campaign, to create a nostalgic homage to creativity, New York City, and Ballantine’s core value ‘Time Well Spent’. Albrecht, who combines abstract typography with vibrant colour, stars in the campaign.
The film captures areas of Albrecht’s life that hold significant meaning for him. Utilising a range of camera techniques including inserts from a DV camcorder and use of Bolex, the team captured Albrecht’s workshop in Brooklyn, his basketball court in New Rochelle, and several areas around New York that he uses for inspiration in his work.