The Drum Awards for Marketing - Extended Deadline

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Agency: Le Cube
Date: Apr 2018
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To celebrate Cartoon Network's 25th anniversary in Latin America, Le Cube has presented its latest collaboration with the channel. The agency cooked up a commemorative animation to mark the channel's most iconic characters and stories. Writer and producer at Cartoon Network, Maria Layus says that the film is like a birthday party. She adds that “we chose Le Cube because they bring such happiness and energy to the piece. Their work is artistic and emotional, but also takes you on a trip, like the journey we take together all these years”.

Ralph Karam, creative director at Le Cube, says “the team’s biggest challenge here was creating something that would fit into Cartoon’s universe, while still retaining a sense of special, of the excitement that embodies a mix of the studio’s dynamic animation techniques and the channel’s unique path during this two and a half decades.”

Credits

Director: Gabriel Fermanelli

Executive Creative Director: Ralph Karam

Executive Producer: JuanMa Freire and Gustavo Karam

Producer: Juliana Millán

Art Director: Gastón Pacheco

Design: Gastón Pacheco, Martín Vinograd, Delfina Perez Adán, Juan Barabani, Juan Pez, Blás Rodriguez, Leandro Chamán and Florencia Tasso.

Animation: Diego de Rose, Valentina Candia. Alejandro Briganti, Melisa Farina, Cintia Czeszczewik, Natalia Bedrossian, Kate Pryor, Franco Pelliciaro, Ana Artaza, Juan Pablo Barbieri.

Clean-up: Julieta Culacciati, Giorgio Gore, Franco Pelliciaro, Ana Artaza, Kate Pryor, Yas Hanna, Facundo Lopez, Facundo García, Agostina Salvemini, Florentina Gonzalez, Guadalupe Marimorena Florez Cortez, Luis Cantiani and Mariano del Franco.

Compositing: Vicente Ziegler and Jardeson Rocha

Music & Sound Design: Cachorro Loco