Toyota and Special Olympics: All Dreams Are Equal by LDV United
- Location:
The coronavirus has the world in its grip right now. While we are all doing our best to stay home and teleworking has become the new standard, the sporting world is also in for an exceptional year.
Much-anticipated competitions that are self-evident under normal circumstances are now being postponed. Colossal sporting events that even took place during the two world wars have now succumbed to the Covid-19 virus. Therefore it’s all the more remarkable that the Olympic spirit should flourish in this unusual (sporting) year. The dream shared by all athletes.
For many years, Special Olympics, the Olympic organisation for athletes with intellectual disabilities, has strived for social inclusion through sports. Just think of the eye-catching campaigns featuring Kevin De Bruyne and other top athletes, some of whom were challenged by Special Olympics athletes.
The fact that new sponsor Toyota Motor Europe has allied itself with Special Olympics for the coming years is an important signal to the world
Credits
Client: Special Olympics Europe Eurasia / Toyota Motor Europe
Client Contact: Mia Batinic, Sevilay Gokkaya, David Evangelista, Christo Velkov, Fiona Hynes, Aoife O’Grady, Zehra Sayin
Agency: LDV United
CEO: Harry Demey
MD: Petra De Roos
Creative Director: Dennis Vandewalle, Dries De bruyn
Creatives: Dries De Wilde, Willem De Wachter
Design director: Jeffrey Uten
DTP: Sandra Wulffaert, Stijn Voeten
Strategy: Tomas Sweertvaegher, Charlien Adriaensen
Account Team: Dimitri Mundorff, Julie Oostvogels, Innie Tran, Charlien De Feyter
Production: Czar.be
Director: Salsa
Executive Producer: Eurydice Gysel
Producer: Nele Carlier
DOP: Grimm Vandekerckhove
Art Director: Tanker
Editor: Manu Van Hove
Grading: Olivier Ogneux
Online, VFX: Stijn Van Assche
Post Production: Czar
Post Producer: Bieke De Keersmaecker
Music & Soundeffects: Gregory Caron
Photographer: Toon Aerts
