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Toyota and Special Olympics: All Dreams Are Equal by LDV United

Agency: LDV United
Date: Apr 2020
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The coronavirus has the world in its grip right now. While we are all doing our best to stay home and teleworking has become the new standard, the sporting world is also in for an exceptional year.

Much-anticipated competitions that are self-evident under normal circumstances are now being postponed. Colossal sporting events that even took place during the two world wars have now succumbed to the Covid-19 virus. Therefore it’s all the more remarkable that the Olympic spirit should flourish in this unusual (sporting) year. The dream shared by all athletes.

For many years, Special Olympics, the Olympic organisation for athletes with intellectual disabilities, has strived for social inclusion through sports. Just think of the eye-catching campaigns featuring Kevin De Bruyne and other top athletes, some of whom were challenged by Special Olympics athletes.

The fact that new sponsor Toyota Motor Europe has allied itself with Special Olympics for the coming years is an important signal to the world


Client: Special Olympics Europe Eurasia / Toyota Motor Europe

Client Contact: Mia Batinic, Sevilay Gokkaya, David Evangelista, Christo Velkov, Fiona Hynes, Aoife O’Grady, Zehra Sayin

Agency: LDV United

CEO: Harry Demey

MD: Petra De Roos

Creative Director: Dennis Vandewalle, Dries De bruyn

Creatives: Dries De Wilde, Willem De Wachter

Design director: Jeffrey Uten

DTP: Sandra Wulffaert, Stijn Voeten

Strategy: Tomas Sweertvaegher, Charlien Adriaensen

Account Team: Dimitri Mundorff, Julie Oostvogels, Innie Tran, Charlien De Feyter


Director: Salsa

Executive Producer: Eurydice Gysel

Producer: Nele Carlier

DOP: Grimm Vandekerckhove

Art Director: Tanker

Editor: Manu Van Hove

Grading: Olivier Ogneux

Online, VFX: Stijn Van Assche

Post Production: Czar

Post Producer: Bieke De Keersmaecker

Music & Soundeffects: Gregory Caron

Photographer: Toon Aerts

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