Michelob Ultra: advert-top-1 by Laundry Service

In recent years, there’s been an uprising of viral videos celebrating father figures – from a woman asking her stepfather to adopt her to a teacher who has a personalized handshake with each of his students. In celebration of the impact of these non-traditional ‘dads,’ Michelob Ultra has created an emotional film, titled Dear #Ultradad, that enabled three real people to pay a touching tribute to their father figures.

The video features real people from around the country including fitness influencer and NFL player Dale Moss and Brent Decker, his high school basketball coach from South Dakota; NYC-based dancer Mary Callahan and Lloyd Culbreath, her dance instructor and mentor Brooke Carrel, a woman who lost her father at the age of 12, and her stepfather David Terpstra.

Michelob Ultra is also encouraging consumers 21+ to share tributes to their own father figures on social media using the #Ultradad hashtag. When consumers share a tribute to their father figure, they have the power to do good and give back to those who play this very role. For each post shared, Michelob Ultra will donate $1 to Up2Us Sports.