Youth co-creation agency Latimer and the sexual health charity, Family Planning Association (FPA), have launched a series of straight talking short films entitled ‘Furry Tales’ – five 60-second animations, plus teasers for Snapchat aimed principally at 16-35-year-olds - that will help to debunk myths relating to sexual and reproductive health.
Latimer was commissioned to develop the series of animations for its ongoing sexual health campaign ‘Sexwise’. The agency was selected for its collaborative approach to every step of the creative process and unrivalled access to emerging young creative talent; in this case, five exceptional animators, from the target audience. Alongside recruiting these five animators, Latimer also sourced a panel of 10 people - also from the target audience - who were consulted on the messaging, style and approach of the animations, throughout the development and production process, ensuring the content would resonate with the wider target audience.
Each animation features two animals discussing a particular sexual health issue - from pufferfish on condoms, to elephants on emergency contraception, and koalas on chlamydia. The discussions highlight and bust commonplace myths around sexual health, by providing direct and reassuring sexual health advice to the target audience. The playful content will go live via Sexwise’s social channels and website, with the films distributed to health professionals who can share them with their patients.
Jack Woodcraft - Co-founder and CEO - Latimer
Claire Oldaker - Director, Client Services - Latimer
Carly Lucas - Partnerships Director - Latimer
Lilian Kibui - Account Manager - Latimer
Tommy Banham - Production Manager - Latimer
Will Clempner - Creative Producer - Latimer
Oscar Barany - Animator, Koalas talk Chlamydia
Ellie Hoskins - Animator, Elephants talk Emergency Contraception
Verity Clarke - Animator, Owls talk Genital Herpes
Jamie Spicer- Lewis - Animator, Pufferfish talk Condoms
Aysha Tengiz - Animator, Flamingos talk the Pill
Bekki Burbidge - Head of Communications and Digital - Family Planning Association
Leanne Ford - Communications Specialist - Family Planning Association