Family Planning Association: Furry Tales by Latimer

Agency: Latimer
Date: Jul 2018
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Youth co-creation agency Latimer and the sexual health charity, Family Planning Association (FPA), have launched a series of straight talking short films entitled ‘Furry Tales’ – five 60-second animations, plus teasers for Snapchat aimed principally at 16-35-year-olds - that will help to debunk myths relating to sexual and reproductive health.

Latimer was commissioned to develop the series of animations for its ongoing sexual health campaign ‘Sexwise’. The agency was selected for its collaborative approach to every step of the creative process and unrivalled access to emerging young creative talent; in this case, five exceptional animators, from the target audience. Alongside recruiting these five animators, Latimer also sourced a panel of 10 people - also from the target audience - who were consulted on the messaging, style and approach of the animations, throughout the development and production process, ensuring the content would resonate with the wider target audience.

Each animation features two animals discussing a particular sexual health issue - from pufferfish on condoms, to elephants on emergency contraception, and koalas on chlamydia. The discussions highlight and bust commonplace myths around sexual health, by providing direct and reassuring sexual health advice to the target audience. The playful content will go live via Sexwise’s social channels and website, with the films distributed to health professionals who can share them with their patients.

Credits

Jack Woodcraft - Co-founder and CEO - Latimer

Claire Oldaker - Director, Client Services - Latimer

Carly Lucas - Partnerships Director - Latimer

Lilian Kibui - Account Manager - Latimer

Tommy Banham - Production Manager - Latimer

Will Clempner - Creative Producer - Latimer

Oscar Barany - Animator, Koalas talk Chlamydia

Ellie Hoskins - Animator, Elephants talk Emergency Contraception

Verity Clarke - Animator, Owls talk Genital Herpes

Jamie Spicer- Lewis - Animator, Pufferfish talk Condoms

Aysha Tengiz - Animator, Flamingos talk the Pill

Bekki Burbidge - Head of Communications and Digital - Family Planning Association

Leanne Ford - Communications Specialist - Family Planning Association

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