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Agency: Lapiz
Date: Mar 2017
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Chicago agency Lapiz recently came up with a unique way to promote Mexico tourism in Germany. Chicago-based Lapiz, which is the Mexican Tourism Board's global creative agency, installed a "tequila cloud" at a Berlin art exhibit during Germany's rainiest month. Using "ultrasonic humidifiers," the agency turned tequila into visible mist to form the cloud. With help from a computer, the cloud would actually rain tequila every time it rained in Berlin (which, according to the agency, was "pretty frequent").

Credits

Executive Creative Director: Luciana Cani

Creative Director: Lizette Morazzani

Head of Art: Flavio Pina

Associate Creative Director: Felipe Leite

Sr. Designer: Juan Carlos Montes

Copywriter: Ana Karina Da Silva

Art Director: Freddy Agostini

Editor: Rodrigo Cantalejo

Strategy Director: Felipe Cabrera

Strategist: Jaime Mougan

Executive Producer: Aldo Gagliardi

Producer: Juale Chavez

Account Director: Ernesto Adduci

Account Supervisor: Daniela Barceló

Account Supervisor: Maria Bonet

Assistant Account Executive: Marie Abboud

Collaboration & Process Director: Julie Ptasinski

Production Company: Two Bit Circus

Engineer: Chris Weisbart

Engineer: Robb Godshaw

FILMWORKERS

Executive Producer: Derek Goldsmith

Colorist: Jeff Altman

Videographer: Robin Lockmann

Sound: Earhole Studios

PR Agency: MSL Group