Epson: #ShesAlwaysWithYou by Langoor Digital

Epson is celebrating moms everywhere with a sweet and emotional film. The campaign, titled #ShesAlwaysWithYou, acknowledges the indomitable spirit of every mother that comes to the fore, particularly when her child faces adversity.

The insight on which the film is based, is the universally acknowledged truth that moms will do whatever it takes for their children. The film delves into the relationship between a mother and her teenage daughter, and is a slice-of-life story that is instantly relatable. A simple yet effective statement of a mother’s love and the lengths that she will go to for her child.

Tushad Talati, director - brand and communication at Epson India sees the campaign as a way to build a deeper bond with the brand's target audience. “Epson has over three million users for its EcoTank printers in India, and a big part of this user base are parents of school-going children, especially mothers. As a brand, we wanted to shine a spotlight on the sacrifices - small and big - that mothers make for their kids. We felt the time was right for this campaign and to be present in our consumers’ lives with a warm story that everyone will relate to and share with their mother.”