The Drum Awards Festival - Official Deadline

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Date: Apr 2016
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Caledonian MacBrayne’s brand new campaign for summer 2016 has firmly stuck on a fun badge to challenge the doubting millennial visitor to head for the isles. Hold on to your (woolly) hats.

Two slightly doubting ‘Eejits’, under the guide of CalMac’s ‘handy’ representative – one Brian Ferry, a rather swanky Harris Tweed clad being – go under cover on a series of adventures with Scotland’s favourite ferry folk.

What those Eejits lack in general savvy, though, they make up for in enthusiasm throwing themselves into everything from historical immersion on Bute to Segway riding on Arran, having a laugh and discovering that there’s more to the islands than they thought.

And they also find that, with reduced fares as a result of the final rollout of RET across the whole network, it’s fantastic value and there’s more left over for a good time (fun, food and beer) than they could ever have imagined.

Credits

Agency: Something Something

Creative Director: Ricky Stevens

Copywriter: Jordan Laird, Ian Greenhill