Celebrates Sound by Landor

Hearing Australia has unveiled a new identity and supporting campaign that ‘Celebrates Sound’ - representing its remarkable work and research - all developed by leading brand and design consultancy Landor.

Focusing on the beauty of the soundscape around us, the new Hearing Australia brand aims to position the organisation as one that ensures all Australians experience the power and wonder of sound.

Landor worked closely with Hearing Australia, the provider of world leading research and hearing services, to develop a new identity for the organisation, which has been caring for Australians for over 70 years. This includes a name change, from Australian Hearing to Hearing Australia, highlighting the organisation’s commitment to deliver even better services to its over 250,000 clients and its focus on improving the hearing health of all Australians.

While Landor has been working with Hearing Australia for more than two years, it is the first significant brand transformation and campaign it has executed for the organisation. In addition to the name change and brand identity, Landor also developed a range of supporting elements including a brand campaign comprising a TVC, online video (60”, 30” and 15” executions), print advertising, a brand toolkit, illustrations, tone of voice and retail design guidelines.

Working alongside fellow WPP AUNZ agency, innovation and design specialists AKQA, transformed the experience design of the website, supporting the new brand identity and customer insights of Hearing Australia.