The Drum Awards for Marketing - Extended Deadline

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Client: Honest Tea
Date: Jul 2018
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The new Honest Tea spots feature co-founder and 'TEO Emeritus' Seth Goldman in a United Nilgiri Tea Estate garden in Korakundah, India, where he discusses the 20-year history of the brand and its commitment to providing organic, 'Just a Tad Sweet' beverages. This is the first time Seth has appeared in a commercial for the brand.

The spot also highlights the brand’s redesigned glass bottles, in a taller, slimmer silhouette, now available nationwide in 15 flavors. We’ve also introduced three new flavors available in glass that feature on-trend ingredients: Golden Turmeric Pineapple Herbal Tea, Lemon Grove Maple Black Tea and Mango Maté Black Tea - all made with organic and Fair Trade Certified tea and cane sugar.

Credits

Agency: The Lambesis Agency

Client: Honest Tea