Puma: In the Flow of Summer by LAFOURMI
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Puma Football has just launched its "Anthem" pack, featuring new versions of Puma Future and Puma One boots, in a masterful campaign conceived and orchestrated by the Paris-based Lafourmi agency around remixing football and music: 'Find Your Flow.'
The brand Puma has always been present in football lovers’ lives, both on and off the field. The world’s greatest ever players, have worn the colors of the brand. Today, it supplies sportswear to the most charismatic footballers of our time.
Puma’s Ambassadors inspired the agency's creatives to imagine a campaign in which each player defined their version of "Flow", and played their part in a musical symphony conducted by DJ Snake. On the musical stage, "Flow" is a unique blend of technical skill and personality. On the pitch, “Flow” is the gift that singles out the great players from the good. The agency therefore gave shape to the “Flow” of each player, mixing music and football culture, creating for each a unique visual and musical landscape, including: album title, album cover, an original track created by DJ V!Ktor, and a music video. These albums, which go with playlists curated by each player, are to be discovered exclusively on the campaign’s partner platform, Spotify.
Antoine Griezmann: Aka Grizi
Samuel Umtiti: Big Sam
Mario Balotelli: Unpredictable
Luis Suarez: Rage for football
Kun Agüero: Kun Kun Kun
David Silva: Master of Tempo
Ada Hegerberg: Gold or nothing
Romelu Lukaku: Bulletproof
Marci Reus: For my people
Jan Oblak: Oblok
Axel Witsel: Magic in the hair
Credits
Official music video credits
Director: Julien & Quentin
Production: Cream Production
DOP: Balthazar Lab
Camera B: Hadrien Picard / Aurèle Lavalle
Producer: Clément Martorell
Line producer: Ondine Dupont
Editor: Marie-Licisse Monsimier / Julien & Quentin
Final Grade: Emiliano Serantoni
Music: DJ Snake - "Magenta Riddim" x Quentin Garabedian x The Cosmonotes
Agency managers: Marvyn Lépine, Kimkhi Nguyen
Campaign credits
Copywriting: Xavier Yönter, Jordane Rabute
Artistic Directors: Julien Hablainville, SevenOneThree
Lead motion designer: Khammy Vilaysing
Music: DJ V! Ktor
Photographer: SevenOneThree
Video: Hadrien Picard / Aurèle Lavalle
Project management: Marvyn Lépine, Kimkhi Nguyen, Matthieu Vidal, Robin Manigot
Branch management: Thibaut Cornet