Puma: Be the Spark by LAFOURMI

French agency LaFourmi brought ‘Spark’ to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla. According to the film, the boots harness and unleash the kind of energy that allows players to shine on the pitch and light up matches.

Players from the best leagues in the world such as Griezmann, Aguëro and Suarez appear in the new campaign, alongside Manchester City manager, Pep Guardiola - considered one of the best managers in the world and someone who doesn’t often get involved in advertising.

Building excitement for the start of UEFA Euro 2020, the campaign will run for the next four months throughout European markets and will be promoted on social media through Puma and the player’s own accounts.