Labatt: Fake It Until We Lake It

Client: Labatt
Date: May 2020
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In early March, Burns Group had just wrapped its shoot in Oregon for Labatt's summer campaign. On the flight back to New York to begin editing, the world just...stopped.

The original spots, which feature friends lakeside doing the opposite of social distancing, were suddenly out of touch and irrelevant in the context of our new realities.

With summer (and prime beer drinking) season approaching quickly, Burns Group challenged itself to find a way to make lake life a reality while we're all six feet apart and/or locked in our homes.

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