The Drum Awards Festival - Extended Deadline

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Client: FilmSuez
Date: May 2017
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La Comunidad has created two humorous videos for FilmSuez, a South American organization that is dedicated to the commercialization of various cultural sectors, including movie theaters. In each short film, ridiculous scenarios play out that are meant to show just how self-obsessed our culture has become; for example, in one, two men stranded on a boat refuse to eat a can of tuna they found in the ocean because its nutritional benefits aren't up to bar. In another, a group of paramedics take selfies with a man who is hurt instead of helping him. Both ads end with the message: "Wherever the world is heading, don't go there. At least for two hours. Come watch independent films." The ads are running in cinemas across Argentina.

Credits

Executive Creative Directors: Ramiro Raposo, Fernando Sosa

Creative Directors: Rodrigo Greco, Mariano Gamba

General Account Manager: Sebastián Díaz

Director of Accounts: Solange Blanco

Account Executive: Catalina Gay

Production Manager: Ramiro Capisto

Production Assistant: Sebastián García

Production: Argentinacine

Director: Augusto Giménez Zapiola

Producer General: Nano Tidone

Executive Producer: Laura Passalacqua

Producer: Germán Escande

Director of Photography: Julián Ledesma

Coordination of Post: Aldo Ferrari

Sound Mix: Resonant Elephant

Color Correction: Anahi Piccinin

Postproduction: VFX Ratio