The Drum Awards for Marketing - Extended Entry Deadline

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Argentina's government has launched a fun campaign to promote the country's many beautiful locations and tourist destinations. Created by La Comunidad, the Buenos Aires office of Miami-based cross-cultural agency The Community, the campaign features couples as they explore what Argentina has to offer. In one spot, a young man and woman try to prove their love for one another by completing feats like mountain climbing, bareback horseback riding and crocodile hypnotizing. In another spot, an older man can't stop yelling "F^#%...it’s good to be alive" while on an adventurous trip with his wife in Argentina.

Credits

Executive Creative Directors: Fernando Sosa, Ramiro Raposo

Creative Directors: Rodrigo Greco, Mariano Gamba

Producer: Ramiro Capisto

Account Director: Oriana San Martin

Account Executive: Rosario San Martín

General Account Director: Sebastian Diaz

Production Studio: Primo

Director: Luisa Kracht

Executive Producer: Caro Cordini, Sole Pérez Veiga

Producer: German Lentini

Director of Photography: Juliano Lopes Fortes

Post Producción Coordinador: Seba Lopez, Majo Moiron

Post Production: Reino

Color: Pentimento, Jorge Russo

Sound: Porta Estudio

Editing: German Cantor