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Orange: It’s All About What Matters To You by La Chose

Agency: La Chose
Client: Orange
Date: Feb 2018
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The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France’s Road Safety Authority (Sécurité Routière).

So Orange chose to do its bit, echoing the public authority initiatives already underway, with a campaign reminding mobile users to enjoy their devices, but ignore them while driving.