Essence : CGI Influencer by Kubb&co

Kubb&co, a full-service digital agency has launched a virtual influencer for Essence, maker of affordable, fun, cruelty-free, high-quality cosmetics.

Working with essence, the first cosmetics brand to launch a virtual influencer, Kubb&co developed Kenna, a self-described girlbot. Essence will feature Kenna on its Instagram channel starting today. Kenna will also have her own channel.