DFS: Resilience Fabric by Krow London
- Location:
The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London.
A 20-second television ad shows kids, pets and a canoodling couple each using a DFS Resilience sofa in their own particular ways, highlighting the fact that it is ‘Oops resilient’, ‘snore resilient’ and finally ‘life resilient’. It ends with the strapline ‘Designed for comfort. Made to last’.
The ad breaks on television this week, backed by digital and social activity running through until 2 November.
Credits
Creative Director - Darryl George &Jon Mitchell
Art Director - Jon Mitchell
Copywriter - Darryl George
Planning Director - Aileen Ross
Senior Account Director - Felicity Pelly
Agency Producer - Kate Bailey
Director - Pedro Romhanyi
Production company - Outsider
Producer - Gareth Francis
Editor - Dan Good c/o Kworks
Post Production - The Mill
