The Drum Awards for Marketing - Extended Deadline

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Agency: krow Group
Client: DFS
Date: Dec 2020
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Krow has revealed its latest animated campaign for DFS, created in collaboration with Aardman. Once again, much loved inventor Wallace and his long-suffering dog Gromit get into a tangle, but all is saved with the arrival of a DFS seating solution that is big enough for the both of them, and a handful of wary sheep.

The spot sees Wallace proudly revealing his extendable sofa, a contraption that increases in length to accommodate everyone and even makes tea. But as with many of his inventions, something is not quite right and as the sofa malfunctions, squeezing those seated upon it and eventually chasing them around the living room, it’s Gromit to the rescue as he spots the neighbours getting a calm and simple delivery of a much more suitable piece of furniture from DFS.

This is DFS’s third campaign featuring Wallace & Gromit where the characters’ natural charm and bonkers adventures use humour to tell an engaging story - in this case the message is clear - you don’t have to put up with a sofa that is not right for you - even if you made it yourself.

Credits

Credits

Creative Director - Darryl George, John Mitchell

Art Director - John mitchell

Copywriter - Darryl George

Planning Director - Aileen Ross

Senior Account Director - Felicity Pelly

Agency Producer - Emma Rookledge

Production Company - Aardman Animation

Director - Will Becher

Producer - Nick Miller

Editor - Dominic Pitt

DoP - Sam Morris

Post - Aardman (Paule Quinton,Vlad Ilescu, Jordanne Richards, John Mclaren,

Owen Revell Bram Thweam) + The Mill (Rich Payne / Paul Mosley)

Telecine - The Mill - Thomas Mangham

Animators - Lee Wilton, Jo FEnton, Carmen Bronfield Mason, Darren Thompson,

Sean Gregory, Arnua Godia, Gina Ellison

Aardman build - head of puppets + model making - Kate Anderson + Kevin Wright,

Gary Roberts, Will Harding, Bronny Salter, Gina Ellison

Aardman build - art director + set dressers - Rich Edmunds + Cath Webber, Nicola

Everill, Andy Brown, Hannah Greenhouse, Clare Baker, Lynne Hunter

Aardman production manager - Amy Cattell

Sound Design - Wounded Buffalo + Jungle Studios (Chris Turner)