DFS: A Sofa Calamity by krow Group
- Location:
Krow has revealed its latest animated campaign for DFS, created in collaboration with Aardman. Once again, much loved inventor Wallace and his long-suffering dog Gromit get into a tangle, but all is saved with the arrival of a DFS seating solution that is big enough for the both of them, and a handful of wary sheep.
The spot sees Wallace proudly revealing his extendable sofa, a contraption that increases in length to accommodate everyone and even makes tea. But as with many of his inventions, something is not quite right and as the sofa malfunctions, squeezing those seated upon it and eventually chasing them around the living room, it’s Gromit to the rescue as he spots the neighbours getting a calm and simple delivery of a much more suitable piece of furniture from DFS.
This is DFS’s third campaign featuring Wallace & Gromit where the characters’ natural charm and bonkers adventures use humour to tell an engaging story - in this case the message is clear - you don’t have to put up with a sofa that is not right for you - even if you made it yourself.
Credits
Credits
Creative Director - Darryl George, John Mitchell
Art Director - John mitchell
Copywriter - Darryl George
Planning Director - Aileen Ross
Senior Account Director - Felicity Pelly
Agency Producer - Emma Rookledge
Production Company - Aardman Animation
Director - Will Becher
Producer - Nick Miller
Editor - Dominic Pitt
DoP - Sam Morris
Post - Aardman (Paule Quinton,Vlad Ilescu, Jordanne Richards, John Mclaren,
Owen Revell Bram Thweam) + The Mill (Rich Payne / Paul Mosley)
Telecine - The Mill - Thomas Mangham
Animators - Lee Wilton, Jo FEnton, Carmen Bronfield Mason, Darren Thompson,
Sean Gregory, Arnua Godia, Gina Ellison
Aardman build - head of puppets + model making - Kate Anderson + Kevin Wright,
Gary Roberts, Will Harding, Bronny Salter, Gina Ellison
Aardman build - art director + set dressers - Rich Edmunds + Cath Webber, Nicola
Everill, Andy Brown, Hannah Greenhouse, Clare Baker, Lynne Hunter
Aardman production manager - Amy Cattell
Sound Design - Wounded Buffalo + Jungle Studios (Chris Turner)