Virgin Trains will air the second TVC in its ‘Be Bound for Glory’ campaign, which sees the brand pay homage to the Virgin-enabled achievements and capabilities of the everyday passenger. The new creative continues to build on Virgin Trains’ insight that long-distance travel is always for something important, and it’s crucial to arrive in top form.
Called ‘Race’, the new creative follows a woman running her first big race for charity, dressed as a fish - overcoming various challenges to fight through to glory. As she has travelled by Virgin Trains, she’s on top notch form, ready to perform the best she can, which she does, before enjoying a well-earned snooze in comfort on-board.
Creative Director: Nick Hastings, Tim Robertson
Creative: Tim Robertson
Additional Credits: Agency Producer: Davina Hickson
Planner: Matt Watts
Production Company: Rattling Stick
Production Company Producer: Stuart Bentham
Director of Photography: Daniel Landin
Editor: Rick Russell @ Final Cut
Audio: Patch @ Final Cut
Colourist: Jean Clement @ MPC
Post production Producer: Anandi Peiris @ MPC
Lead Flame / Creative Director: Bill Mcnamara @ MPS