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Virgin Trains: Race by krow Group

Agency: krow Group
Date: May 2016
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Virgin Trains will air the second TVC in its ‘Be Bound for Glory’ campaign, which sees the brand pay homage to the Virgin-enabled achievements and capabilities of the everyday passenger. The new creative continues to build on Virgin Trains’ insight that long-distance travel is always for something important, and it’s crucial to arrive in top form.

Called ‘Race’, the new creative follows a woman running her first big race for charity, dressed as a fish - overcoming various challenges to fight through to glory. As she has travelled by Virgin Trains, she’s on top notch form, ready to perform the best she can, which she does, before enjoying a well-earned snooze in comfort on-board.


Creative Director: Nick Hastings, Tim Robertson

Creative: Tim Robertson

Additional Credits: Agency Producer: Davina Hickson

Planner: Matt Watts

Director: Traktor

Production Company: Rattling Stick

Production Company Producer: Stuart Bentham

Director of Photography: Daniel Landin

Editor: Rick Russell @ Final Cut

Audio: Patch @ Final Cut

Colourist: Jean Clement @ MPC

Post production Producer: Anandi Peiris @ MPC

Lead Flame / Creative Director: Bill Mcnamara @ MPS

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