DFS: advert-body-1 by krow Group
- Location:
In the run-up to the Rio Olympics, DFS are promoting their Team GB partnership and launching an upbeat campaign celebrating the Sale of the Summer, with a special British feel. The campaign shines a light on British quality manufacturing by also announcing that they have been awarded a British Standard for the strength and durability of their sofas and that each of them comes with a free 10-year guarantee.
In the 30” ‘Celebration’ advert we see a large-scale celebration as red, white and blue ticker tape erupts from homes around the country. It soon becomes apparent that the source of the ticker tape is the good-looking DFS sofas that are centre stage in people’s homes. The spot ends on an actual DFS craftsman hard at work in DFS’ own Lincoln House Workshop in Derbyshire
Credits
Executive Creative Director: Nick Hastings
Creative Director: Jon Mitchell, Darryl George
Additional Credits: Head of Client Services: Blake Armstrong
Account Director: Felicity Pelly
Senior Account Executive: Camilla Renny-Smith
Planning Director: Aileen Ross
Head of TV: Emma Rookledge
Film Production: Outsider
Director: Pedro Romhanyi
Film Producer: Gareth Francis
DOP: Tat Radcliffe
Editing House: Shaun Gardiner @ Big Buoy
Post Production Producer: Richard Hawkins @ The Mill
2D Lead Artist: Richard Payne @ The Mill
3D Artist: Elizabeth Mitchell @ The Mill
Sound Design: Owen Griffiths @ Jungle