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DFS: Celebration by krow Group

Agency: krow Group
Client: DFS
Date: Jun 2016
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In the run-up to the Rio Olympics, DFS are promoting their Team GB partnership and launching an upbeat campaign celebrating the Sale of the Summer, with a special British feel. The campaign shines a light on British quality manufacturing by also announcing that they have been awarded a British Standard for the strength and durability of their sofas and that each of them comes with a free 10-year guarantee.

In the 30” ‘Celebration’ advert we see a large-scale celebration as red, white and blue ticker tape erupts from homes around the country. It soon becomes apparent that the source of the ticker tape is the good-looking DFS sofas that are centre stage in people’s homes. The spot ends on an actual DFS craftsman hard at work in DFS’ own Lincoln House Workshop in Derbyshire


Executive Creative Director: Nick Hastings

Creative Director: Jon Mitchell, Darryl George

Additional Credits: Head of Client Services: Blake Armstrong

Account Director: Felicity Pelly

Senior Account Executive: Camilla Renny-Smith

Planning Director: Aileen Ross

Head of TV: Emma Rookledge

Film Production: Outsider

Director: Pedro Romhanyi

Film Producer: Gareth Francis

DOP: Tat Radcliffe

Editing House: Shaun Gardiner @ Big Buoy

Post Production Producer: Richard Hawkins @ The Mill

2D Lead Artist: Richard Payne @ The Mill

3D Artist: Elizabeth Mitchell @ The Mill

Sound Design: Owen Griffiths @ Jungle